FEATUREDdmitry/hoff-android

Hoff — E-commerce

Hoff · Senior Android · 2023 — 2024

Rebuilt catalog, onboarding & analytics for Hoff — one of the largest furniture retailers. Less drop-off, higher conversion.

−25%

select time

17→9%

unauth

+12%

conversion

// Context

Hoff’s catalog was slow to navigate, onboarding forced sign-in and lost users, and analytics coverage was patchy.

// What I built

+Reworked the catalog UI to speed up product selection

+Replaced the hard auth gate with a soft-gated onboarding

+Added pinned home banners and a new filter system

+Instrumented full analytics coverage in the catalog

onboarding/Flow.kt

-onboarding.require(Auth)

+onboarding.softGate(Auth) // 17% → 9%

+home.pinnedBanners(active) // +12% CVR

// Result

✓−25% product selection time

✓Unauthenticated users 17% → 9%

✓+12% homepage conversion

// Stack

KotlinClean ArchitectureAnalyticsJetpack